How astrology corresponds to McDonald’s recent E. coli outbreak and stock decline.
Hint: have you ever heard of the Saturn return?
The Centers for Disease Control and Prevention (CDC) first announced investigating McDonald’s E. coli outbreak on October 22, 2024. This quickly sent the stock on a downward trajectory and led to an immediate decline in customer traffic.
Interestingly, this time frame corresponds to MCD stock having a Saturn return – the same planetary transit cycle that singer/songwriter Adele famously touted (wearing magnificent Saturn Schiaparelli earrings) during her 2021 TV special “One Night Only” at the star-studded Griffith Observatory.
Saturn returns to the same position in the sky roughly every 28-30 years. The Saturn return is a monumental time signifying a new life chapter and important changes. Saturn returns are considered milestone markers, growth transitions and crisis points.
Planetary cycles and repeat patterns apply not only to people but to businesses and publicly traded companies as well. Data like this is used in financial astrology to time market trends, investor sentiment, and/or potential stock actions.
We examine first trade dates as an astrological form of technical analysis. McDonald’s Corporation initial public offering (IPO) was April 21, 1965. Now 59 years later in 2024, MCD is having what’s called a 2nd Saturn return.
Saturn is the planet representing responsibility, limitations, restrictions, and boundaries. Saturn is the taskmaster teacher and planet of lessons. McDonald’s is certainly learning some serious lessons during this 2nd Saturn return.
In McDonald’s IPO chart below (the inside bi-wheel) we see natal Saturn at 13° Pisces is closely conjunct Ceres at 12° Pisces in the 9th house section area. Dwarf planet Ceres signifies nurturance but also harvesting and cutting. The glyph symbol for Ceres is a sickle, which looks like a curved question mark used as a tool for harvesting or cutting wheat, grains, grass, etc.
The outside circular wheel shows the current transits pointing to Saturn conjoining the MCD IPO natal Saturn at 13° Pisces and Ceres at 12° Pisces.
The close conjunction between the MCD IPO Saturn and Ceres suggests planetary transits will influence both natal planets. Transiting Saturn in conjunction with the MCD IPO Saturn and Ceres infers constriction and cutting. Plus, this time not only has MCD stock declined (Saturn limitations) but there’s also a food-related issue (Ceres nurturing and sustenance).
Pinpointing the exact day or moment for an incident like this is tricky. Perhaps the transiting Moon in Cancer opposite the natal Moon in Capricorn was a trigger for the E. coli outbreak event. In mundane astrology, the Moon symbolizes the public.
McDonald’s performance during the first half of 2024 has been less than stellar. After some initial sideways action, a more serious decline began in March and continued until early July. That sliding trend coincided with the first pass of the MCD IPO 2nd Saturn return. The TradingView chart image below was taken October 28, 2024:
As shown in the daily Ephemeris data tables below, Saturn reached 12-13° Pisces in March and April 2024, initiating the 2nd Saturn return for McDonald’s stock. Retrograde Saturn is again retracing those same degrees, conjoining the natal Saturn and Ceres of MCD’s IPO chart.
The planet of hard lessons is especially weighty for MCD between October 6 and December 24, Christmas Eve. In fact, transiting Saturn will station longer at 12° Pisces in exact conjunction with the MCD IPO Ceres than with MCD IPO Saturn. For these reasons, I interpret this as a bearish indicator for McDonald’s stock.
The MCD IPO’s 1st Saturn return was June to July 1994. Saturn stationed retrograde at 12° Pisces. This transit officially ended in February 1995 when moved past 13° Pisces at regular speed. See the Ephemeris data below:
McDonald's 8th stock split took place on June 27, 1994. As the TradingView chart below shows, that 2:1 stock split didn’t help the valuation rise. The stock managed to lift during transiting Saturn’s fairly swift final pass over the MCD IPO 1st trade Saturn and Ceres degrees.
It’s important to note: the longer any planet stations at the same degree, the more intense the energy of that planet and the transit’s significance.
Coincidentally, I share an affinity with this particular Saturn transit. My own natal Moon is at 13° Pisces, the identical degree as the MCD IPO natal Saturn position. Indeed, that may be what intuitively led me to this research project at the current time.
© 2024 Trudy Carol – Invest By Cycles
p.s. Be sure to check out my latest Scorpio New Moon Cycle Market Forecast Report for additional insights and available now: https://www.investbycycles.com/store/p14/nov-2024-new-moon-cycle-forecast-report.html
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Disclaimer: The author is not a financial advisor. This is not a solicitation or endorsement to buy or sell financial products, equities and/or securities. Trudy Carol and Invest By Cycles do not accept or assume any liability or responsibility for any private asset choices and purchases made. All investments are subject to market risks.